bonaldi.me

What I need, when I need it

Category: journalism

editing

In Salon, Gary Kamiya writes in praise of editors: The art of editing is running against the cultural tide. We are in an age of volume; editing is about refinement. It’s about getting deeper into a piece, its ideas, its structure, its language. It’s a handmade art, a craft. You don’t learn it overnight. Editing [...]

advertising as conversation

John Battelle wants you to think of advertising as a conversation. That thought has made quite a lot of money for him and Federated Media. Except last week they got slapped about by readers for inviting their authors to become part of a “conversation” with Microsoft. (His defensive apologetic explains more.) In short, Microsoft would [...]